Description
By the end of this course, you will be able to:
- Understand the fundamentals of cultural management
- Apply business and marketing strategies to cultural projects
- Analyze and implement sustainable cultural practices
- Plan and manage cultural events
- Connect with the cultural ecosystem of Madrid
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Course description:
This Cultural and Artistic Management course is designed to introduce students to the core principles of cultural administration, emphasizing the role of culture and cultural production as key drivers of economic development and social cohesion. The course covers crucial topics such as the creation of cultural enterprises, strategic planning fundamentals, team and financial management, creative thinking, cultural marketing, and the operational management of cultural events.
Students will gain the tools and knowledge needed to understand the various professional roles within the cultural and creative industries, enhancing their performance and career opportunities in this dynamic sector.
If you have any questions during the purchase process, please contact us at artsinstitute@nebrija.
About us
Nebrija Arts & Humanities Institute is dedicated to enriching lives through artistic education. Located in Madrid, the arts institute offers diverse programs that connect students with Spain’s rich cultural heritage and contemporary art scene. By emphasizing both local and international perspectives, it positions Madrid as a premier destination for art education in Europe.